Switch: How to Change Things When Change is Hard
We’ve all been there. We know what to do, yet we don’t do it. In their New York Times bestseller book, brothers Chip and Dan Heath divulge the tips and tricks that can help us blast through our walls of inertia and into positive action.
The authors believe that the inertia is the result of a battle between the rational and emotional, and that if you can circumvent this tension then change quickly ensues. Packed with real-life examples drawn from a variety of fields, this will inspire even the most intractable of procrastinators.
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